Plush toy season never really stops — every week brings a fresh wave of characters, and this week's new arrivals are already flying off the shelves. From food-themed novelty toys to cozy bears in their new outfits, here's a roundup of what everyone's adding to cart right now.
1. The Sassy Sushi Squad
If you've been anywhere near plush-toy social media lately, you've seen the sushi trend everywhere — and our Sassy Sushi collection is exactly why. Each character has its own quirky personality, from the deadpan Nigiri to the laid-back Egg, the tightly-packed Hosomaki, and the feng-shui-obsessed Uramaki. They're small, collectible, and genuinely funny — perfect for stacking on a shelf or gifting as a set.
Shop: Sassy Sushi Egg · Sassy Sushi Hosomaki · Sassy Sushi Nigiri · Sassy Sushi Uramaki
2. Bartholomew Bear's New Outfits
Our most-loved classic teddy just got a wardrobe refresh. Bartholomew Bear now comes dressed for every season — cozy winter pyjamas, a snug snowsuit, a daffodil-yellow spring look, and a playful bumblebee costume. Customers love that each outfit is removable, so one bear can have an entire closet of looks.
Shop: Bartholomew Bear Winter Pyjamas · Bartholomew Bear Snow Suit · Bartholomew Bear Daffodil Outfit · Bartholomew Bear Bumblebee
3. Cordy Roy Babies
Soft, textured, and genuinely built for tiny hands — the Cordy Roy Baby line has become a go-to newborn gift this week. The ridged, corduroy-style fabric gives babies something new to explore, and the matching comforters make an easy gift-set upsell.
Shop: Cordy Roy Baby Fox · Cordy Roy Baby Elephant · Cordy Roy Baby Lion · Cordy Roy Baby Duckling
4. Amuseables Woodland & Food Friends
The Amuseables range keeps growing, and this week's standouts lean into two directions at once — cozy woodland finds (acorns, toadstools, conkers) and playful food characters (croissants, bubble tea, gelato). It's proof that the quirkier the concept, the more people want to collect it.
Shop: Amuseables Acorn · Amuseables Conker · Amuseables Croissant · Amuseables Bubble Tea
5. Bashful Bunnies in New Shades
Bashful Bunny is a permanent favorite, but new colorways keep the collection feeling fresh — this week it's Stardust, Sunshine, and Tangerine leading the pack, alongside the ever-popular Luxe line for shoppers wanting something a little more premium.
Shop: Bashful Stardust Bunny · Bashful Sunshine Bunny · Bashful Tangerine Bunny · Bashful Luxe Bunny Luna
Why These Are Trending
A few things keep showing up across this week's best-sellers: collectibility (small characters that beg to be gathered as a set), personalization (outfits and colorways that let shoppers pick a version that feels like theirs), and gift-ability (soft, safe, and instantly likeable for any age). If a listing checks two of those three boxes, it's probably in your cart already.
New drops land regularly, so check back often — the next favorite is always just around the corner.